Should you get brand photos before or after your website rebrand? The answer is somewhere in the middle.

Here’s the order that saves you time and money, why your messaging needs to come first, and why that new logo can probably wait.

Brand photography pricing can feel like a mystery, with quotes running from a few hundred dollars to several thousand. Here’s what’s behind those numbers, and what should be included no matter what you spend.

AI headshots are having a moment…but can they really replace brand photography?

Short answer: no. Here’s the honest (and slightly spicy) take on why trust, not a fake photo, is what’s inspiring your dream client to choose you.

If your brand photos don’t make your dream clients feel the way you want them to, it’s usually not because of bad photography. You can have lovely, well-lit photos that still feel stiff and disconnected.

The main reason this usually happens is because no one ever asked the question: what feelings are your brand photos supposed to evoke for your dream clients?

There’s no shortage of talented brand photographers in Chicago. But talented and right for you aren’t always the same thing. Here’s how to tell the difference.