Hey, I'm Lisa, a Chicago area brand awareness expert. I help creatives & coaches get visuals that align with their unique vision and deliver real results. I love creating authentic & compelling storytelling images for creative and soulful people.

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I'm Lisa! I'm so excited to be able to share my favorite tips, expert insight, and some real-life stories of the coaches and creatives I get to work with every day!

How long does a brand photo session take? There’s the time on set, but the planning before and the editing after matter every bit as much. Here’s what happens on either side of shoot day.

Should you get brand photos before or after your website rebrand? The answer is somewhere in the middle.

Here’s the order that saves you time and money, why your messaging needs to come first, and why that new logo can probably wait.

Chicago brand photographer therapist brand photogs with strategy

Brand photography pricing can feel like a mystery, with quotes running from a few hundred dollars to several thousand. Here’s what’s behind those numbers, and what should be included no matter what you spend.

Chicago branding photos in Chicago for fitness coaches

AI headshots are having a moment…but can they really replace brand photography?

Short answer: no. Here’s the honest (and slightly spicy) take on why trust, not a fake photo, is what’s inspiring your dream client to choose you.

Chicago brand photographer with a real client during a strategic brand photography session

If your brand photos don’t make your dream clients feel the way you want them to, it’s usually not because of bad photography. You can have lovely, well-lit photos that still feel stiff and disconnected.

The main reason this usually happens is because no one ever asked the question: what feelings are your brand photos supposed to evoke for your dream clients?

Chicago therapist laughing in chair with shoes kicked off