The heart behind Carla’s work lives in the laughter, the tears, and the stories that make a custom wedding ceremony.

Translating something that emotional into visuals for her brand is where my FRAME method really had to step up to the plate.

Read about Anna’s launch and how product photography helped her sell out of her product on day one!

Do you struggle to feel comfortable in brand photos? If so, you’re not alone. Many women business owners feel confident in their work, but uncomfortable being the face of their brand — which means getting in front of a camera.

When photos and photos are tied to your visibility, your credibility, and how people perceive your business, it’s normal for the experience of getting brand photos to feel high-stakes.

Twenty years ago, I wouldn’t have been able to build this business serving women entrepreneurs that I have now.

Not because I wasn’t capable, but because the model didn’t even exist.

And that feels important to say out loud.

Have you ever wondered what makes what makes someone photogenic? Some people seem to look great in every photo: they’re always effortless, natural, relaxed.

Meanwhile, the rest of us are sitting here like: “Why do I always look awkward in photos?”