Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

You’ve invested in a brand shoot, nailed the session, and now have a stunning gallery of images. But here’s the real question—are those photos actually working for you?

When Nerissa from Nerissa B Calligraphy first reached out to me, she was looking for something pretty straightforward: updated brand photos to give her online presence a little refresh. As a talented calligrapher and artist, she was even planning to create her new logo herself. But a full website overhaul was not on her radar.