Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

Not too long ago, Cinthia set out to put together her “rebrand dream team” — a set of strategic brand entrepreneurs who’d not only help her to move in the right direction for her brand, but also make her more money in the end — by helping her audience see how she stands out from her competitors.