When Arlyn, the founder of Definition Therapy and Counseling, came to me, she had already laid the foundation for a powerful rebrand. Her designer had crafted a beautiful new logo, a soothing color palette, and a website that reflected the heart of her counseling practice: calm, welcoming, and grounded in connection. My job? To bring that brand to life through images.

Kristin Svets is a wellness coach who had brand photos done in the past, but none of the sessions had a specific brand strategy around what she was doing and where she wanted to go in her business.