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Walk into your brand photo shoot with confidence.
Brand photo shoot planning for coaches & creative entrepreneurs
Even pretty brand photos can...
sit on your hard drive because you’re not sure how to use them
blend in with everyone else’s photos in your industry
feel disconnected from the plans you have for your business
count me in!
your photos stop feeling like a question mark
your shoot day is more fun
getting ready for your shoot is less stressful
What you need is strategy
you don't need another pinterest board
Strategy helps define what actually matters to you, how your images should support your business, and where you’re headed next. When that's in place...
i need this!
Hello, Get in the FRAME
It comes from discovering what your brand really needs, before the shoot even happens.
Strategy doesn’t happen by accident.
Over the years, I’ve had a front-row seat to what actually makes brand photos work...and what causes them to fall flat.
The difference is rarely confidence or the subject's comfort with having their photos taken. The difference has always been what work is done before the photo shoot.
I created Get in the FRAME because I heard too many stories of smart, capable entrepreneurs from all over the country, walking into brand sessions without the clarity they needed — and hoping the photos would somehow come together on the other side.
This process is the part I wish everyone had access to: the thought, the direction, and the strategy that makes your shoot day feel calm, and your photos feel useful.
I’m really good at the part everyone else skips.
Hey, I'm Lisa...
Holly haynes,
business & marketing strategist
“I love that I didn’t have to spend hours on Pinterest before my brand shoot, trying to figure out the look and feel of my photos."
Get in the FRAME is customized strategic brand photo planning. You'll walk into your next brand session with a fully developed plan, created just for you.
It’s for coaches and creative entrepreneurs who want their brand photos to feel intentional, aligned, and actually useful.
What is Get in the FRAME?
I review your current visuals and identify what’s working, what’s missing, and where things feel misaligned.
This is where gaps in your visuals — and the opportunities — begin to become clear.
Reflect
We start with your business.
You’ll complete a Deep Dive that helps clarify your goals, audience, and what business needs your shoot actually needs to support.
Focus
I use my trusted frame method to design a custom shoot plan just for you
We make sure you’re capturing what you truly need—not just “nice-to-have” images.
This is about usefulness, longevity, and flexibility.
Maximize
You receive my experienced creative direction tailored to your brand.
Three storylines, mood boards, and visual direction are mapped out so everything feels cohesive and intentional.
Align
Your photos are planned for where your business is going next—not where it’s been.
So they can grow with you instead of holding you back.
Evolve
A beautiful, clear, organized PDF outlining the direction for your shoot: THREE complete storylines, with mood boards and photo suggestions. The Creative Brief is the piece clients often print, reference, and share with their photographer or team.
a personalized creative brief
A review of your existing photos and brand touchpoints to identify what’s working, what’s missing, and where things feel misaligned.
audit of your current visuals
A thoughtful intake designed to clarify your business goals, audience, and what this shoot truly needs to support. The Deep Dive becomes the foundation for every decision that follows.
The deep dive questionnaire
what you get
Get in the FRAME isn’t just a PDF worksheet or an untrained chatbot. It’s a guided planning experience, with a shoot plan fully customized by me.
Inside Get in the FRAME:
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Get in the FRAME isn’t tied to one shoot or one season. You can return to the Creative Brief for future shoots, in case you don't get to finish all 3 storylines in one shoot.
A Repeatable
Planning Framework
A short, clear letter inside the Creative Brief, so your photographer understands how to use the Creative Brief during the shoot.
Shoot Guidance for your photographer
A personalized, recorded video where I walk you through the Creative Brief and explain how to use it, so nothing gets lost in translation.
loom walkthrough of how to use your creative brief
"My photographer loved it! The Creative Brief was also helpful for my team to see what’s coming."
“I feel very good about the storylines and props—and I was even able to use the notes to create B-roll video scripts.”
““I didn’t really have to think about anything! The Creative Brief made packing easy and helped me align everything with the goals of my shoot.”
In their words...
Have you ever gone into a brand session feeling confident?
Get in the FRAME replaces those
I hope I get the photos I need vibes with
Let's be honest, you're probably walking into your brand shoot with no plan and no strategy...just a hope that the visuals you get from your photographer will be what you had in mind.
confidence
You’re working with a wedding or portrait photographer and want more direction
You value intention, strategy, and thoughtful preparation
You want a clear way to communicate your vision, priorities, and goals to whoever is behind the camera
You don’t have access to a strategic brand photographer where you live, or you’re working with a photographer you already trust
Get in the FRAME works wherever you live,
and with any photographer.
You want a clear plan before shoot day instead of hoping it all comes together
You’re planning brand photos and want them to support your business (not just look good)
Get in the FRAME is for you if...
You're not interested in how your visuals connect to your business
Your photo shoot is scheduled in less than 3 weeks
You want to wing it and see what happens
It's probably not for you if...
Do I have to work with you as my photographer?
No. Get in the FRAME is a strategy-only planning experience and can be used with any photographer, anywhere in the world.
You’ll receive a Creative Brief, guidance, and a photographer letter that makes it easy to share the strategy and use it during your shoot—no matter who’s behind the camera.
Is this still helpful if I already have a photographer booked?
Yes, especially if your photographer doesn’t provide brand strategy.
Get in the FRAME helps you clarify what you need before the shoot so you’re not trying to make decisions on the fly or hoping everything comes together.
What if I’ve done brand photos before?
Great! Get in the FRAME is for everyone, whether or not you've done brand photos in the past.
Many clients come to Get in the FRAME after realizing their existing photos don’t fully support their business, or don’t reflect where they’re headed next.
Is this only for certain types of businesses?
Get in the FRAME is designed for service-based entrepreneurs, especially coaches, creatives, consultants, and experts whose work relies on trust, clarity, and connection.
If your brand photos need to communicate who you are and how you work, Get in the FRAME is for you.
How long does the process take?
Once you pay for your Get in the FRAME planning, we'll get right to work! It usually takes a few weeks for us to work through the process, but I recommend you book Get in the FRAME at least 4 weeks before your shoot, so we have time to plan, and you have time to implement your Creative Brief.
What if I just launched my business?
Not a problem!
In order for you to be able to complete the Deep Dive, you will need to at minimum, have an idea of who your audience is, and what you offer/how you serve your community.
Frequently asked questions
let's do this!
Ready to walk into your next brand shoot with confidence?
With Get in the FRAME you'll get a custom plan designed just for your brand — so your visuals feel intentional, aligned, and actually useful.
If you’re planning a brand shoot and want to walk into your session confident and prepared, this is your next step.
