I’m a brand photographer. I help other creatives show up with confidence, clarity, and strategy.

But couple months ago, I found myself standing in front of another photographer’s camera for my own brand shoot, a session I’d booked weeks earlier…

Showing up for your business doesn’t have to mean hustling in the heat or churning out endless content. With a little intention, you can keep your business top of mind — even when you’re poolside.

Figuring out what to wear for your brand photos is stressful enough. Add summer heat into the mix, and suddenly you’re really starting to sweat! But with the right outfit strategy, you can show up for your summer brand session feeling confident, camera-ready — and yes, comfortable — without overheating or overthinking it.

Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

If you’re wondering whether it’s time to update your brand photos, you’re not alone. As your business grows and evolves, your brand’s images should evolve too.