Hey, I'm Lisa, a Chicago area brand awareness expert. I help creatives & coaches get visuals that align with their unique vision and deliver real results. I love creating authentic & compelling storytelling images for creative and soulful people.

welcome to my little

corner of the Web

download the
what to wear guide

How Do I Pick My Wardrobe?

I'm Lisa! I'm so excited to be able to share my favorite tips, expert insight, and some real-life stories of the coaches and creatives I get to work with every day!

“Why do I hate myself in photos?”

If you’ve ever asked yourself that question, you’re not alone.

So many women look at a picture of themselves and immediately think, I hate my chin, or why are my eyes so squinty, or I’m just not photogenic.

But there are real psychological reasons why photos can feel so confronting, and none of them mean there’s something wrong with you.

Chicago brand photography tips

Choosing the right location for your brand shoot can be overwhelming part of planning your brand photo session. Here are some of my best tips to help you find the best location for your brand shoot.

Chicago brand photography wedding officiant

When people hear the word headshot, they often picture something stiff: a corporate-looking photo taken against a plain background, usually with a forced smile and a suit jacket.

But headshots have evolved. In today’s world, a professional headshot doesn’t have to feel formal or outdated. In fact, I define a headshot differently than most traditional photographers…

headshot brand photography Chicago

A truly strategic brand photo session doesn’t happen in a single afternoon. In fact, it’s built over several weeks of thoughtful planning, alignment, and collaboration.

cancer wellness coach in kitchen Strategic Brand Photos

Let’s start with the basics: not all brand photos are strategic.

You can look incredible in a bunch of photos from a brand shoot, and still end up with images that don’t actually help your business. You post them once, they’re forgotten on your hard drive, or they just don’t really fit anywhere on your website.

So how do we really make a brand photo session strategic?

Illinois brand photographer headshot

I'm Lisa! I'm so excited to be able to share my favorite tips, expert insights, and some of the real-life stories of the coaches and creatives I work with every day!

Help! What Do I Wear to My Brand Session?

Download the FREE Brand Style Guide