Hey, I'm Lisa, a Chicago area brand awareness expert. I help creatives & coaches get visuals that align with their unique vision and deliver real results. I love creating authentic & compelling storytelling images for creative and soulful people.

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I'm Lisa! I'm so excited to be able to share my favorite tips, expert insight, and some real-life stories of the coaches and creatives I get to work with every day!

Have you ever wondered what makes what makes someone photogenic? Some people seem to look great in every photo: they’re always effortless, natural, relaxed.

Meanwhile, the rest of us are sitting here like: “Why do I always look awkward in photos?”

What Makes Someone Photogenic branding photographer

If you’ve ever looked at a photo of yourself and thought, “Why do I look worse in photos than in the mirror?,” you’re not imagining it. Many people feel just like you.

Understanding the reasons why you feel this way can help to change how you see yourself in photos.

Branding photography why do I look worse in photos than in the mirror

“Why do I hate myself in photos?”

If you’ve ever asked yourself that question, you’re not alone.

So many women look at a picture of themselves and immediately think, I hate my chin, or why are my eyes so squinty, or I’m just not photogenic.

But there are real psychological reasons why photos can feel so confronting, and none of them mean there’s something wrong with you.

Chicago brand photography tips

Choosing the right location for your brand shoot can be overwhelming part of planning your brand photo session. Here are some of my best tips to help you find the best location for your brand shoot.

Chicago brand photography wedding officiant

When people hear the word headshot, they often picture something stiff: a corporate-looking photo taken against a plain background, usually with a forced smile and a suit jacket.

But headshots have evolved. In today’s world, a professional headshot doesn’t have to feel formal or outdated. In fact, I define a headshot differently than most traditional photographers…

headshot brand photography Chicago

I'm Lisa! I'm so excited to be able to share my favorite tips, expert insights, and some of the real-life stories of the coaches and creatives I work with every day!

Help! What Do I Wear to My Brand Session?

Download the FREE Brand Style Guide