Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

If you’re wondering whether it’s time to update your brand photos, you’re not alone. As your business grows and evolves, your brand’s images should evolve too.

Sarah Wagoner is a career and leadership coach who exudes warmth, clarity, and quiet confidence. Our goal during her 1-hour Power Session was to capture that essence in a way that feels authentic and versatile—something she could use across her website, social media, and speaking materials.

While most of the business world is taking their collective foot off the gas during the Summer, sipping something iced, and embracing a soft launch into the nearest pool float — the savviest business owners are doing something else entirely.

When Arlyn, the founder of Definition Therapy and Counseling, came to me, she had already laid the foundation for a powerful rebrand. Her designer had crafted a beautiful new logo, a soothing color palette, and a website that reflected the heart of her counseling practice: calm, welcoming, and grounded in connection. My job? To bring that brand to life through images.