When Nerissa from Nerissa B Calligraphy first reached out to me, she was looking for something pretty straightforward: updated brand photos to give her online presence a little refresh. As a talented calligrapher and artist, she was even planning to create her new logo herself. But a full website overhaul was not on her radar.

Kristin Svets is a wellness coach who had brand photos done in the past, but none of the sessions had a specific brand strategy around what she was doing and where she wanted to go in her business.

Not too long ago, Cinthia set out to put together her “rebrand dream team” — a set of strategic brand entrepreneurs who’d not only help her to move in the right direction for her brand, but also make her more money in the end — by helping her audience see how she stands out from her competitors.