Showing up for your business doesn’t have to mean hustling in the heat or churning out endless content. With a little intention, you can keep your business top of mind — even when you’re poolside.

Figuring out what to wear for your brand photos is stressful enough. Add summer heat into the mix, and suddenly you’re really starting to sweat! But with the right outfit strategy, you can show up for your summer brand session feeling confident, camera-ready — and yes, comfortable — without overheating or overthinking it.

Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

If you’re wondering whether it’s time to update your brand photos, you’re not alone. As your business grows and evolves, your brand’s images should evolve too.

While most of the business world is taking their collective foot off the gas during the Summer, sipping something iced, and embracing a soft launch into the nearest pool float — the savviest business owners are doing something else entirely.