When most people think about brand photography, they imagine polished headshots or pretty pictures. But my clients know: photos are just the beginning.

The real magic happens in the process leading up to the shoot — the intentional strategy, reflection, and clarity that unlocks something far bigger.

That transformation is what I call The Beyond Effect™.

Every brand photo session I do has one thing in common: a plan.

And it’s not a basic plan. I create a highly customized roadmap that lays out the strategy, storylines, and visuals for each one of my clients.

Showing up for your business doesn’t have to mean hustling in the heat or churning out endless content. With a little intention, you can keep your business top of mind — even when you’re poolside.

Figuring out what to wear for your brand photos is stressful enough. Add summer heat into the mix, and suddenly you’re really starting to sweat! But with the right outfit strategy, you can show up for your summer brand session feeling confident, camera-ready — and yes, comfortable — without overheating or overthinking it.

Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.