Hey, I'm Lisa, a Chicago area brand awareness expert. I help creatives & coaches get visuals that align with their unique vision and deliver real results. I love creating authentic & compelling storytelling images for creative and soulful people.

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what to wear guide

How Do I Pick My Wardrobe?

I'm Lisa! I'm so excited to be able to share my favorite tips, expert insight, and some real-life stories of the coaches and creatives I get to work with every day!

Every year, I work with incredible creatives, coaches, and small business owners who are ready to elevate how they show up. And after photographing more than 15 brands in 2025 — from travel designers to medical professionals to business coaches — I started to see patterns emerge.

2025 Chicago coach and creative brands lisa kathan photography

Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

3 kinds of visuals you need for your brand

What to Wear for Your Brand Shoot: 8 Tips for Creatives and Coaches, plus a FREE magazine to download for your next shoot.

What to Wear for Your Brand Shoot calligrapher

I'm Lisa! I'm so excited to be able to share my favorite tips, expert insights, and some of the real-life stories of the coaches and creatives I work with every day!

Help! What Do I Wear to My Brand Session?

Download the FREE Brand Style Guide