Hey, I'm Lisa, a Chicago area brand awareness expert. I help creatives & coaches get visuals that align with their unique vision and deliver real results. I love creating authentic & compelling storytelling images for creative and soulful people.
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Every year, I work with incredible creatives, coaches, and small business owners who are ready to elevate how they show up. And after photographing more than 15 brands in 2025 — from travel designers to medical professionals to business coaches — I started to see patterns emerge.

Most coaches, creatives, and service-based business owners really only need 3 types of brand visuals to cover everything from their website to Instagram to podcast guest spots. Here’s what they are — and why they matter.

What to Wear for Your Brand Shoot: 8 Tips for Creatives and Coaches, plus a FREE magazine to download for your next shoot.
