Every year, I work with incredible creatives, coaches, and small business owners who are ready to elevate how they show up. And after photographing more than 15 brands in 2025 — from travel designers to medical professionals to business coaches — I started to see patterns emerge.

Here’s the truth: your 2026 marketing success is being built right now.

Most small businesses start planning their marketing in January…just as they’re catching their breath from the holidays. But by then, you’re already behind.

This is your sign to start setting up Future You for success.

You’ve probably heard the phrase “you get what you pay for.”

But in brand photography, I’ve found something even truer…

You get what you plan for.

When most people think about brand photography, they imagine polished headshots or pretty pictures. But my clients know: photos are just the beginning.

The real magic happens in the process leading up to the shoot — the intentional strategy, reflection, and clarity that unlocks something far bigger.

That transformation is what I call The Beyond Effect™.

Every brand photo session I do has one thing in common: a plan.

And it’s not a basic plan. I create a highly customized roadmap that lays out the strategy, storylines, and visuals for each one of my clients.