Do you struggle to feel comfortable in brand photos? If so, you’re not alone. Many women business owners feel confident in their work, but uncomfortable being the face of their brand — which means getting in front of a camera.

When photos and photos are tied to your visibility, your credibility, and how people perceive your business, it’s normal for the experience of getting brand photos to feel high-stakes.

Twenty years ago, I wouldn’t have been able to build this business serving women entrepreneurs that I have now.

Not because I wasn’t capable, but because the model didn’t even exist.

And that feels important to say out loud.

Have you ever wondered what makes what makes someone photogenic? Some people seem to look great in every photo: they’re always effortless, natural, relaxed.

Meanwhile, the rest of us are sitting here like: “Why do I always look awkward in photos?”

If you’ve ever looked at a photo of yourself and thought, “Why do I look worse in photos than in the mirror?,” you’re not imagining it. Many people feel just like you.

Understanding the reasons why you feel this way can help to change how you see yourself in photos.

“Why do I hate myself in photos?”

If you’ve ever asked yourself that question, you’re not alone.

So many women look at a picture of themselves and immediately think, I hate my chin, or why are my eyes so squinty, or I’m just not photogenic.

But there are real psychological reasons why photos can feel so confronting, and none of them mean there’s something wrong with you.

Choosing the right location for your brand shoot can be overwhelming part of planning your brand photo session. Here are some of my best tips to help you find the best location for your brand shoot.