Do you struggle to feel comfortable in brand photos? If so, you’re not alone. Many women business owners feel confident in their work, but uncomfortable being the face of their brand — which means getting in front of a camera.

When photos and photos are tied to your visibility, your credibility, and how people perceive your business, it’s normal for the experience of getting brand photos to feel high-stakes.

It’s not your outfit or your pose. The energy you bring to your brand shoot changes everything—here’s how to set yourself up for photos you love.