While your brand photos are a powerful tool for building trust and credibility as a service-based business, without a thoughtfully designed website to showcase them, that investment might not pay off the way you’re hoping.

When Nerissa from Nerissa B Calligraphy first reached out to me, she was looking for something pretty straightforward: updated brand photos to give her online presence a little refresh. As a talented calligrapher and artist, she was even planning to create her new logo herself. But a full website overhaul was not on her radar.