Figuring out what to wear for your brand photos is stressful enough. Add summer heat into the mix, and suddenly you’re really starting to sweat! But with the right outfit strategy, you can show up for your summer brand session feeling confident, camera-ready — and yes, comfortable — without overheating or overthinking it.

When Arlyn, the founder of Definition Therapy and Counseling, came to me, she had already laid the foundation for a powerful rebrand. Her designer had crafted a beautiful new logo, a soothing color palette, and a website that reflected the heart of her counseling practice: calm, welcoming, and grounded in connection. My job? To bring that brand to life through images.