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brand strategy

Not too long ago, Cinthia set out to put together her “rebrand dream team” — a set of strategic brand entrepreneurs who’d not only help her to move in the right direction for her brand, but also make her more money in the end — by helping her audience see how she stands out from […]

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Your Rebrand Dream Team: 4 Experts Share Tips for Your Rebrand

Have you ever asked yourself this question: are your brand photos really telling the story of your brand? If your images are old, generic, or inconsistent, you might not be telling your future clients what you want them to hear. Here are a few questions to ask about your brand photos to find out if […]

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3 Questions to Ask About Your Brand Photos

Entrepreneurs often struggle with how to understand their own brand. Simply put, the definition is: Your brand is the perception your audience has of your business. So here’s an important question to ask yourself… Does your brand match up with how you WANT your clients to perceive you? If you’re consistently putting yourself “out there,” […]

What Is a Personal Brand?