If you’ve ever looked at a photo of yourself and thought, “Why do I look worse in photos than in the mirror?,” you’re not imagining it. Many people feel just like you.

Understanding the reasons why you feel this way can help to change how you see yourself in photos.

Let’s start with the basics: not all brand photos are strategic.

You can look incredible in a bunch of photos from a brand shoot, and still end up with images that don’t actually help your business. You post them once, they’re forgotten on your hard drive, or they just don’t really fit anywhere on your website.

So how do we really make a brand photo session strategic?