When Kristin Svets approached me to create a photo brand strategy for her business as a Chicago area wellness coach, I was all in!
Kristin — a referral from one of my previous brand clients, Wendy Valentine — had brand photos in the past. But they never had a specific brand strategy behind them. This Chicago North Shore wellness coach decided she was ready to showcase how she serves her clients, and where she’s going in her business.
One of Kristin’s specialty is sound baths, which she offers online and in-person in the North Shore and Chicago area. One of the needs she had was for images that would appeal to both her women in her coaching practice, as well as the corporate and event sounds bath clients she frequently serves. She needed images that were warm and friendly, but she also professional without being cold.
As a Chicago area wellness coach, teaching and practicing breathwork is also part of Kristin’s coaching process. So we made sure to that her images that evoked peacefulness, calm, and joy.
In her coaching practice, Kristin’s clients are midlife moms whose children have “left the nest” and are working on making a new way in their world — in fact, she’s also a published author and podcast host on the subject.
As a wellness coach, being in nature is also very important to Kristin — so we captured some beautiful sunset photos in a field and at the beach!
I also delivered some horizontal b-roll clips for Kristin’s website. I’m now offering B-roll as part of my Signature Brand session!
