When people hear the word headshot, they often picture something stiff: a corporate-looking photo taken against a plain background, usually with a forced smile and a suit jacket.

But headshots have evolved. In today’s world, a professional headshot doesn’t have to feel formal or outdated. In fact, I define a headshot differently than most traditional photographers.

Here’s what a headshot really is — and what it definitely isn’t.

What a Headshot Is

In my book, a headshot is any photo where the viewer can easily recognize you and see your face. It’s designed for connection and recognition — whether that’s on LinkedIn, your business website, or a podcast guest bio.

A professional headshot can look like:

• Face-forward or slightly turned — you don’t always need to stare down the camera.
• Upper body or even full body — as long as your face is clearly visible.
• Neutral or environmental backgrounds — your office, a studio, or an outdoor space can all work.
• Props, used sparingly — maybe your laptop, notebook, or even a coffee mug, if it helps define your brand.

Bottom line: a modern headshot should look like you, feel like you, and make people instantly recognize you when they meet you in real life.

What a Headshot Isn’t

This is where people often get confused. A business headshot is not the same as a full brand photography session.

It’s not:

• A brand photo session with multiple outfits, props, and storylines.
• A lifestyle photography shoot that shows your process, client work, or behind-the-scenes vibe.
• A full content library of images you can use on social media for months.

Think of a headshot as the polished single photo that represents you — while brand photography tells the bigger story of your business.

Here’s an example of some photos from a larger strategic brand session.

Why Professional Headshots Still Matter

It’s often the first impression: the image people see on LinkedIn, Zoom, podcast covers, speaking engagements, or in your press kit.

🤝🏽 A headshot is like your handshake.
🗣️ A brand photo session is the full conversation.

Both matter — but they serve different purposes.

So What Do You Need?

• A headshot is perfect if you just need a clean, recognizable photo for your LinkedIn profile, company website, or conference speaking bio.
• A brand photo session is the right choice if you’re a business owner, creative, or coach who needs to show more than your face — you want to tell your story, connect with your audience, and create a whole library of content.

How You Can Get More Info

👉 If you’re ready for a modern headshot refresh, get on the Waitlist for my Headshot & Video Content Day happening this September.

👉 Or, if you know you need the full brand story, let’s chat about a strategic brand photo session