You only get one first impression.

Chicago brand photography and video

You’re amazing at what you do, but your dream clients aren’t choosing you.

Instead of feeling like you’re an instant “yes,” they hesitate. They question whether or not your the one,

And they move on before you ever get the chance to show them why you’re the one they’ve been looking for.

Because when they don’t, you’re stuck in that cycle of explaining why they should pay your prices, instead of simply attracting the right clients.

You want your dream clients to land on your page and just know.

it's all in the data

86%

higher conversion rates on websites with strong brand visuals

81%

need to trust a brand before they buy

80%

are more likely to choose you if you have quality brand photos

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someone will decide if they want to keep looking at your website

Trust doesn’t happen by accident.

It’s not about hiring a photographer who just shows up with a camera, and hoping for the best: it’s about having strategy behind the entire photo session.

That’s exactly what my FRAME method is designed to do. It’s how we create brand visuals that don’t just look good: so your images build trust, communicate your value, and help your dream clients see why they should choose you.

The FRAME method

My proven FRAME method is how we create magical, strategic brand photos and video that build trust instantly.

Because before they read a single word, your visuals have already made the first impression. And that impression is what determines whether they stay or move on.

Show up confidently without spiraling

Build trust with your dreamiest clients

Gain confidence that will change your business and your life

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Reach out through my contact form, and we'll start a conversation about your business and what you're looking for with your brand photos. I want to know everything! What are your passions, and what makes you unique? When you're ready to book, I'll send an agreement and invoice to secure your shoot date (everything is online), and we'll get started!

step one

step two

I'll use my Deep Dive questionnaire (along with some other tools) to uncover everything about your brand. If you've hired with a web designer, that's great — I'll work with them so everything is seamless. I'll create a strategic plan for your visuals that we'll discuss on our pre-shoot call. Along the way, you'll get lots of communication and resources from me, so you're never left wondering where we are in the process!

It's shoot day! With my Creative Brief, customized just for your shoot, you'll show up completely prepared! You get to focus on relaxing while others do your hair and makeup — and you can leave the rest of the day to me. You don't need to plan or wonder what will happen, because you'll know beforehand! I'll direct you how to look your best on camera, and keep us on schedule. A typical shoot day is about 4-6 hours, so you'll definitely want to set aside the entire day and enjoy!

step three

A day or so after your shoot, you'll get a handful of sneak peeks that you can share right away! The rest of your gallery will be sent over in a few weeks, and you'll get to use your photos just about everywhere. And if you need some help knowing where to use them, you'll love my post-shoot guide — it will help you with ideas of how and where to use your photos so they're working just as hard as you do!

step four

the frame method

“Ok, but is this really going to change my business for real?”

There are a lot of ways to try to fix a brand that isn’t building trust.

✓ You can keep playing around with your website, trying to make it work
✓ You can get a simple headshot
✓ You can pin ideas you’ll “get to later"

It feels like progress — but nothing really clicks into place. That's because the issue isn’t the amount of effort you’re putting into building trust in your brand

It’s because you don't have a plan.

A strategic brand photo session isn’t about just doing more. It’s about making sure what you do works — so your visuals help to build trust instead of holding you back.

Strategic Brand Sessions

Brand photography isn’t just about pretty pictures. It’s about building trust and creating visuals that move your business forward. A strategic brand session is how we make that happen.

Included:

Strategic planning using my FRAME method
Guided creative direction and session mapping
A curated Chicago-area location
On-brand images to use everywhere
Optional B-roll video for added depth

Strategic brand sessions start at $1900

Other starting points, all backed by strategy

Whether you need strategy only, product photos, or something in between, there’s a next step that fits.

My Promise?
Book a strategic brand session and you’ll be surprised at how much your business will change.

I don’t just take brand photos… I make sure they’re actually pulling their weight for your brand.

After 10 years in the wedding industry, I saw firsthand that talent alone doesn’t build trust.

That’s what led me to create my FRAME method — so coaches, creatives, and therapists can show up with visuals that actually reflect their expertise and attract the right clients.

If this sounds like you, I'm your people.

✓ You’re done with visuals that make you look like the new kid on the block

A Signature brand session is for you if...

✓ You want your brand to feel like an instant “yes”

✓ You’re ready to stop spiraling over how you show up

✓ You’re ready to build trust instantly, and be the one your dreamiest clients choose

Still got questions?

Here's a few frequently asked questions.

What if I only need a headshot?

A full brand session might be more than you need right now. So every quarter I offer headshot and content days — sign up for the waitlist to get the the info to your inbox when the next one opens.

How long does a session last?

If you book a Signature session, you'll need to carve out about 4-6 hours, plus hair and makeup. You'll end up with enough visuals for a year or more! I also offer 1-hour Power Hour sessions 2x a year, so sign up for the waitlist to stay informed!

How many photos do I get?

With a Signature session, you'll typically get about 75+ photos, plus about 5-10 B-roll video clips that you can use for social media. We can always schedule added time if you need more specialized video.

Let's create visuals that help your dream clients

choose you.

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follow along at @heylisakathan

Let's Connect

Lisa Kathan is a Chicago area brand photographer who helps creatives and coaches get brand photos that align with their unique vision and deliver real results for their business.

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You only get one first impression.

You’re amazing at what you do, but your dream clients aren’t choosing you.