Entrepreneurs often struggle with how to understand their own brand. Simply put, the definition is:
Your brand is the perception your audience has of your business.
So here’s an important question to ask yourself…
Does your brand match up with how you WANT your clients to perceive you?
If you’re consistently putting yourself “out there,” but not getting the amount of inquiries about your services (or maybe the inquiries are a lot of the wrong people), your problem might be that what you say or think about yourself isn’t matching up with how your audience perceives you.
You might’ve even tried “rebranding” your personal brand — creating a new website, changing the colors and your logo, or even how you word things. But in reality, that could be causing confusion to your audience. In fact, they might to start to not trust you, or feel comfortable with who you are.
How to define your own personal brand
Rather than investing in another rebrand, begin with these foundational questions:
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Why does your business exist? What is your “why”?
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What’s truly important to you?
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What are you uncommonly good at? What do you do better than anyone else?
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Who are you trying to reach?
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What problems are you trying to solve for others?
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How are you different from others in your industry? What’s your unique factor?
Answering these questions for yourself will help you start in developing your brand identity. And once you begin to do that, working on your messaging — as well as the look and feel of your brand — will become SO MUCH easier to do.
Did you know that understanding your brand can help you with creating the most amazing brand photos? When you book me for a strategic brand session, you’ll get tons of help with digging into and understanding your personal brand.
If you’re in the middle of the process of trying to define your personal brand, I would love to chat more! Sign up for my newsletter for more tips on developing a strategy for your brand.
