What to Wear for Your Brand Shoot: 8 Tips for Creatives and Coaches

Planning a brand photoshoot is exciting, but figuring out what to wear can feel overwhelming. As a creative entrepreneur or coach, your personal brand is a reflection of your business, and your outfit choices play a key role in making a lasting impression. The right wardrobe can help you look polished, confident, and aligned with your brand’s message.

If you’re feeling stuck on what to wear, don’t worry—I’ve got you covered! I’ll walk you through everything you need to know to select the perfect outfits for your brand shoot.

And at the end, don’t forget to grab my FREE online magazine, the “What to Wear” Brand Style Guide

1. Define Your Brand Aesthetic

Before choosing outfits, take a moment to reflect on your brand’s aesthetic. Are you bold and vibrant, or minimal and sophisticated? Your clothing should align with the overall feel of your brand to create a cohesive and authentic look in your photos.

2. Choose a Color Palette That Reflects Your Brand

Colors evoke emotions and help reinforce your brand identity. Stick to colors that complement your branding and flatter your skin tone. Avoid overly busy patterns that may distract from your face.

An interesting trend is to stick to minimal styles and a neutral palette. This will allow your brand photos to move through changes with you, and won’t look dated in a few months.

3. Prioritize Comfort & Confidence

The most important thing is to wear something that makes you feel comfortable and confident. If you’re constantly adjusting your outfit or feeling self-conscious, it will show in your photos. Choose well-fitted pieces that allow you to move naturally.

4. Plan for Variety & Layering

Bring multiple outfit options to add variety to your shoot. Layering with jackets, scarves, or accessories can create different looks without requiring a full outfit change.

Also, talk with your photographer about how many clothing changes are allowed for the amount of time you have (you don’t want to spend 50% of your time changing outfits!).

5. Avoid Trends & Stick to Timeless Pieces

Trendy outfits can quickly date your photos. Instead, opt for classic pieces that will keep your images looking fresh and relevant for years to come.

6. Consider Your Brand Shoot Location

Your location should be on brand for your business, but also your wardrobe should complement the setting of your shoot. If the location is bright and colorful, be sure you’re choosing neutrals so your photos don’t clash or are too busy.

7. Accessorize Intentionally

Accessories can enhance your look, but less is often more. Choose statement pieces that add personality without overwhelming your outfit. A leather bag or purse can be a great option.

8. Work with a Professional Stylist

If you want expert guidance in curating the perfect wardrobe for your brand shoot, I highly recommend working with Lora from Shopping Girl XOXO. She specializes in helping entrepreneurs and creatives find outfits that align beautifully with their brand aesthetic, ensuring you look and feel your best on camera.

Lora styled Nerissa’s brand shoot and we were able to get so many more looks than when my clients style themselves!

Bonus Tip: Bring Backup Outfits & Maximize Versatility

Life happens—spills, wrinkles, or unexpected changes in lighting can impact your outfit choice. Having backup outfits ensures you’re prepared for any last-minute changes.

Additionally, maximize versatility by choosing pieces that can be transformed into multiple looks. For example, a simple dress can take on a whole new feel by adding a blazer or layering with a cozy sweater. This allows you to create 2-3 different styles from one base outfit, giving your brand shoot more variety without needing an entirely new wardrobe.

Grab Your Free “What to Wear” Brand Style Guide!

Want to make outfit planning effortless? Download my free “What to Wear” Brand Style Guide and take the stress out of your brand shoot wardrobe decisions. It’s a beautiful online magazine with photos that you won’t want to miss. Click HERE to grab your copy now!