If you’re wondering whether it’s time to update your brand photos, you’re not alone. As your business grows and evolves, your brand’s images should evolve too.
Updated brand photos help you stay aligned with your audience, showcase your current offers, and build trust across your website, social media, and marketing materials.
But how do you know when you’re ready for a brand photo refresh? Here are 5 signs it’s time to schedule a strategic brand session.
1️⃣ You launched something new
Your offers, services, or coaching programs have evolved — but your brand photos still reflect where you were a year (or more) ago. Updated images helps your audience immediately connect you with what you do now.
2️⃣ Your brand photos no longer match your current vibe
You’ve grown in confidence, clarity, and experience since you started your business. Along the way, your messaging has changed, and possibly even your offerings.
If your photos don’t match the level you’re operating at today — whether that’s speaking on podcasts, leading group programs, or coaching at a higher level — it’s time to capture that transformation visually.
3️⃣ Your website and social content feel repetitive
If you’re reusing the same few photos everywhere — your website, Reels covers, about me posts on Instagram, blog posts — you’re likely due for a refresh. New brand photos give your online presence fresh energy and make content creation feel easier.
4️⃣ You’re saying yes to new opportunities
Whether it’s podcasts, bundles, speaking or writing engagements, interviews, or press features — these visibility opportunities often require updated brand photos. Having a fresh library of images ready to go lets you confidently say yes.
5️⃣ You don’t feel excited to share your current photos
This is a big clue! If you’re avoiding posting photos because they no longer feel like you, or your just plain sick of posting them, that’s a huge sign. The right brand photos for right now should feel authentic, empowering, and aligned with your current business season.
Ready for a refresh?
If any of these sound familiar, it might be the perfect time to schedule your own brand photo session. My Summer Power Hour Sessions are designed to give you fresh, strategic brand photography — in just one hour — so you can step confidently into your next season of business. And you can get it done before the busy season this fall!
