Ah, summer. The season of SPF, sandals, and…working on your brand?
Hear me out.
While most of the business world is taking their collective foot off the gas, sipping something iced, and embracing a soft launch into the nearest pool float — the savviest business owners are doing something else entirely.
They’re getting visible.
They’re laying the groundwork.
And they’re pulling their brand together before Fall comes in hot with a PSL in one hand and a to-do list in the other.
Reason #1: Everyone else is coasting — which means you stand out.
Let’s be real: inboxes are quieter in summer, social feeds are slower, and the competition is (temporarily) snoozing. But that’s not a drawback — it’s an opportunity for maintaining your brand visibility.
Getting visible now means you’re not fighting the algorithm tooth and nail come September. You’re already there, showing up, building trust, and reminding your audience you’re open for business.
Reason #2: Content takes time — and Fall is not the time to scramble.
Fall is a notoriously busy sales season. Everyone’s launching something. Everyone’s selling. If you’re waiting until then to start figuring out your brand visuals or content strategy, you’re already behind.
Summer gives you breathing room. It’s the perfect time to revisit your messaging, get intentional with your brand photos, and set yourself up to sell with confidence (and actual content that matches your goals).
Reason #3: Strategy loves a head start.
Here’s the thing: you don’t need a total rebrand or a 10-step funnel to move the needle. You just need to align your visuals and voice with where your business is going next — before it gets loud, and focus on working on your brand’s awareness and trust factor.
That way, when Fall rolls around and your audience is ready to buy, you’re not scrambling to keep up — you’re already the go-to.
TLDR: Summer is low-key the best-kept secret in brand growth.
So yes — absolutely enjoy the beach, the breaks, and the bottomless mimosas.
But also? Take this slower season to invest in the future version of your brand — the one that’s busy, booked, and already reaping the rewards of showing up early.
Ready to prep your brand for Fall — without the overwhelm?
I’ve got something that’s short, strategic, and designed just for creatives and coaches who want to get visible now while effectively working on their brand (AND still soaking up that summer sun).
